Validas “Mobile Cost Control Explainer”

Produced by my friends at Hey Smithy (yeah, Vermonters!), this neat little explainer breaks down a dauntingly complex piece of software that does a very neat trick: right-sizing mobile phone plans on an enterprise scale. By explaining it visually, the complex becomes approachable. I handled this one soup-to-nuts, starting from an outline script and delivering a finished product – and a remarkably good value to the client.